Cognac posts healthy 2016 growth
17 January, 2017
Cognac exports rose to “record levels” in 2016, with volume and value increases of 6.0 % and 6.8 % respectively, as sales in China stabalised and new growth was found in North America.
Nicholas Faith spies bright Cognac future despite China dip
30 October, 2013
Nicholas faith has said Cognac producers “have it made” and needn’t worry about the apparent slowdown of sales in China, the world’s top destination for the French spirit.
Cognac
21 December, 2012
With age statements and innovation grabbing attention worldwide, Cognac sales are booming. But can it keep up with global demand? Gavin D Smith reports
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
